Dropbox North Star2016

Creating a vision for the Productivity org

Overview

Dropbox product teams are split into 3 main areas: Productivity, Teams and Monetization. I helped lead and create this North Star video for the Productivity team. We created this video to tell a holistic story about how all the work the sub-teams of Productivity were doing would come together to help our users. It was shared throughout the company and played at several all-hands meetings.

Storyboard

Final video (for internal use)

This was one of the first design led projects at Dropbox. It involved all the designers, writers, and researchers on the Productivity design team to pull it off. This video was the main reference for the 9–12 months of work the Productivity team released. You can see more on the Dropbox Productivity hub.